Do you own a pair of Reebok EasyTone or RunTone shoes? If you do, you better call up the FTC, because you're due a nice big check. Ok, maybe not that big, but apparently all owners are due to receive some type of refund for the purchase for their shoes. Why the refund?
Deceptive...
Advertising!
Apparently the shoes aren't all they're cracked up to be. But that depends on who you ask. The FTC claims that Reebok was marketing unfairly, by making claims that the shoes will tone a certain percentage of muscle in the legs and butt. Allegedly these claims also were substantiated by a few individual outside research agencies.
On the other hand, Reebok feels that these accusations are unfair, and maintains that their shoes do exactly what they claim, as well as the thousands upon thousands of people who have been enthused about their shoes.
So who's right here? Well the FTC already won their case, and there's now a 25 million dollar pot of money to be split among all the consumers who are owed their fair due, whether they liked the shoes or not. So if you liked the shoes, good news! You just got them for free! If you hate the shoes, good news! You just got your money back!
Reebok says that even though they have accepted the offer, that does not mean that they agree with the argument. They have said that they no longer are printing such actual claims on the box, and have removed such phrases from their marketing campaigns. This is a word to the wise for all marketers out there. Keep a careful eye on your facts, and be ready to prove all facts that you claim.
If you don't....the FTC will turn around, and will file a class action lawsuit, and will sue you for 25 million dollars, and will give it back to the consumers. Every time :)
Have another great day today,
Matt
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